The St. Vincent Brewery Limited is proud to introduce a new look for its award-winning flagship brand, “Hairoun Beer”. Hairoun Beer a well-loved household name in SVG is rich in Vincentian heritage and tradition and represents almost 40 years of brewing excellence, brewed and bottled by Vincentians at the plant in Campden Park.
Over the years, there has been minor changes to the Hairoun label with the last being in 2016, where the Vincentian public had the opportunity to vote, and the current label design was chosen. The Label prior to that had over 20 years reign. As the dawn of 2023 approaches, Hairoun is now bidding farewell to its current label after a six-year run, as they introduce a new look with the same great brew!
The new Hairoun label captures our radiant Vincentian sunshine framed in gold. Diving into a backdrop is a radiant shade of blue to represent our deep indigo Caribbean waters embracing our shores, which is inspired by the waves crawling gently to the shore of our Black sands, mimicking a rhythmic pulse. Strategically placed on the top is a velvety emerald, green base symbolizing our lush vegetation adorned with representations of our national bird the Amazonia Guildingui parrots soaring through tree tops.
In addition, the label depicts a new Hairoun Logo that features the precious diamond formation of the SVG flag perfectly blended with Hops & Barley, which gives beer its distinct notes, aromas and flavors. A crisp taste enjoyed from Fancy to the Grenadines is depicted by the majestic outline of St. Vincent and the Grenadines. The Diamond formation fused with the arch, a symbol of strength and support, is a perfect representation of the city of Arches, Capital Kingstown.
This new label celebrates the prize-winning superiority of Hairoun beer and represents the passion behind every brew- Brewed by Vincentians for Vincentians.
New features added to the new label is the QR code, which when scanned directs one to Hairoun’s social media pages, promotions or a hyperlink with information about Hairoun. Lastly, a metallic finish completes the look of the new Hairoun label highlighting different elements described as it glistens in a cooler beneath ice or on shelves in perfect lighting.
This innovative, fresh look of Hairoun, which was designed by a Vincentian graphic artist with guidance from the local marketing team was inspired by the insight and feedback of the Vincentian public. It will be accompanied by a strategic marketing plan to catapult the brand and the product into its new era.
Hairoun’s New Look is now in the market and available at all supermarkets, depots, bars and restaurants in St. Vincent and the Grenadines. St. Vincent Brewery Ltd. encourages Vincentians to Please Drink Responsibly and you Must be aged 18 years and over to enjoy.
The St. Vincent Brewery Limited, is an esteemed company with an extensive brand portfolio executing exciting innovations and product launches while evolving with our brands in the brewing and beverage world.