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\u201cI always wanted to understand the business of music more. I\u2019m always intrigued by music production \u2013 what goes into making a hit song. I also wanted to teach our young and upcoming artistes the art of writing music. So I was in the studio with all of the acts, except of course D\u2019Landlord and Problem Child who are overseas, re-writing certain part of their songs, choosing certain melodies, removing certain lyrics from their songs and interchanging words to make them more impactful.<\/p>\n\n\n\n
\u201cI wanted to be a part of that so I decided \u2018let me procure the associated rights to the music\u2019 so that I can better execute the project in terms of who I want on the riddim,\u201d she said.<\/p>\n\n\n\n
D Lyrical Diva said she chose to invest in owning some of the intellectual property rights of the project because that, in turn, empowers her to be better able \u201cto help the younger artistes who are interested in producing [dancehall] music.<\/p>\n\n\n\n
\u201cLast year\u2026 I decided instead of me having more knowledge than the next up and coming act about music and its production and the business of music itself and watching them fall into pitfalls that other artistes, like myself, would have fallen into, how about I guide them?<\/p>\n\n\n\n
\u201cAnd in order for me to do so, I would have had to have the rights to certain productions. For example, an artiste who goes into a studio and records on any given producer\u2019s riddim; until they pay the financial cost of production, they are not entitled to any of the rights of the music.<\/p>\n\n\n\n \u201cSo for me to enable an artiste to own parts of the production, I must first acquire the requisite rights and that\u2019s where that was born from.\u201d<\/p>\n\n\n\n The homegrown production, dubbed the \u201cStyle & Flow Riddim\u201d features Sita D Lyrical Diva, Krypted, Smaddy, Problem Child and D\u2019Landlord. It was produced by Spaceboy, another emerging Vincentian music producer and is set to take over the airwaves following its world premiere come June 17.<\/p>\n\n\n\n \u201cI want to launch the project on Hot 97\u2019s Face Off, which is a DJ competition on Thursdays. It would be a mini-concert about half an hour long and would feature Sita De Lyrical Diva, the dancers along with the other artistes on the riddim.<\/p>\n\n\n\n \u201cIt would be a multi-genre concert in that I would be doing soca, ragga soca, bashment soca \u2013 everything that I\u2019ve ever done and then I would launch the riddim.\u201d<\/p>\n\n\n\n Some cast members joined the project via \u201ca mini audition for DHQ Stush, which is my dancer \u2026 and I decided to host a mini-talent search. It was not advertised at all because that wasn\u2019t the main focus of the day but I decided to have a talent search and a dance call collaboratively.<\/p>\n\n\n\n \u201cAnd from the artistes who showed up for the event I chose those who I thought required less work because of course training an artiste to be an artiste as in a brand and a product is different than working with a singer.<\/p>\n\n\n\n \u201cSo I chose those who required, at the time, less help and knowing that in the future I was going to produce the riddim, it was an easy pick,\u201d the newly minted executive producer beamed.<\/p>\n\n\n\n Problem Child\u2019s bedroom anthem, Bad Wuk, is sure to populate playlists even as it entices twerkers of all ages and sizes throughout summer 2021 and beyond. For him, contributing to the Style & Flow project was a no brainer.<\/p>\n\n\n\n He shared, \u201cI wanted to do it because it was dancehall. It wasn\u2019t soca\u2026 I could showcase another side of my artistic ability and honestly because I wanted to lend something to the project because it was Sita\u2019s and we good like that.<\/p>\n\n\n\n \u201cI think I have something of a brand, to be humble, and I think my brand could assist the project in some regard as far as some people \u2013 if they see a Problem Child they might be interested in it. Some people who probably might not have been would be interested in it \u2013 even if its 2 [or] 3 people.<\/p>\n\n\n\n \u201cI like the beat! Probably, if somebody else had asked me to do it I probably might not have done it. Not out of anything negative but time and all that good stuff but I had to make the effort because Sita know we good for years now.\u201d<\/p>\n\n\n\n Kripted\u2019s exhortation to embrace positive goals sits comfortably on his 2 minutes long rendition. He said, \u201cthe riddim flows smooth and melodiously, yet still with a style that makes you feel like bouncing as if you\u2019re at an event or some function.<\/p>\n\n\n\n \u201cOn this project, I\u2019m featured with a track called, \u201cHustler\u2019s Ambition\u201d which is written by Sita and myself and is basically about hustling in the right way and not going about trying to make a living out of criminal activities like robbing, stealing and even being lazy. This track is dedicated to everyone especially those who know the struggle and is bettering it respectfully.\u201d<\/p>\n\n\n\n SpaceBoy, the genius behind the musical style and flow of the project confessed to having some five years\u2019 experience \u201cmaking beats.\u201d<\/p>\n\n\n\n This production, though, is the largest project he\u2019s undertaken to date because as he sees it, \u201cit\u2019s all about growth and becoming greater together. It was a good experience to work with Sita and her team as they are all full of energy and dope creatives.\u201d An experience he is more than willing to repeat.<\/p>\n\n\n\n And Lester Iroha, another creative whose input was instrumental in getting the project distribution ready said, \u201conce Sita approached me it was a done deal as we have been working together for close to 10 years, when we both were trying to make a name for ourselves on the SVG music scene.<\/p>\n\n\n\n \u201cIt was interesting to see the different approaches on the riddim. The engineering work done to the tracks on the riddim wasn’t too difficult. There were couple instances where some corrections had to be made on some recordings to ensure a strong product was delivered.\u201d<\/p>\n\n\n\n Iroha, himself an award winning musical producer, praised Sita\u2019s seamless transition from recording artiste to executive production and further said, \u201cSita has made huge strides in the music arena not only because she’s a very talented lyricist but also because she soaks up advice and constructive criticism like a sponge.<\/p>\n\n\n\n \u201cShe’s always open to suggestions to improve a project and pushes herself and others to bring out their best. Definitely looking forward to working with Sita in an Executive Producer role in the near future.\u201d<\/p>\n\n\n\n The Style & Flow riddim, with its social commentary overtones and definite seduction mode – Problem Child\u2019s explicit style – is available for streaming and downloads on all major platforms today. But audiences across the globe are invited to tune into Hot 97 SVG\u2019s social media platform, Sita_Music or any of the other featured acts to join in the Style & Flow celebration which is set to kick off from 5:30 p.m local time next week Thursday. When the young woman from Park Hill, now known as Sita D Lyrical Diva, decided to vocalize her thoughts on dancehall riddims \u201c11 or so years ago\u201d the Vincentian entertainment sector held very little opportunities for emerging talents like hers. Not only was her chosen form of creative expression a musical genre that \u201cis not<\/p>\n","protected":false},"author":8,"featured_media":23156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-23162","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n![\"\"](\"https:\/\/annsvg.com\/wp-content\/uploads\/2021\/06\/img-20210608-wa02381958337587284922076.jpg\")
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JP.Schwmon.Vincy@Gmail.Com<\/p>\n","protected":false},"excerpt":{"rendered":"