Mrs. Richards emphasized to the officers that they are professionals and therefore should maintain a professional image. Professionalism she stated is not an option but should be practice daily by all police officers. Using the example of ticketing a motorist for a breach of the traffic law, Mrs. Richards told the officers that they should be courteous and treat everyone equally. While admitting that people with special needs can be offenders, Mrs. Richards told the officers to be understanding of them and treat them with special care.
Mrs. Richards urged the officers to learn the roles and responsibilities of their jobs. She said that they cannot be traffic officers and do not know how to put on and take off the clamp, handcuff a prisoner or how to communicate clearly. She stressed that they must be consistent and organized at all times.
Mrs. Richards concluded her presentation by congratulating members of the traffic department for the Traffic Tips programme that is aired on NBC Radio 705. She assured them that their contribution has not gone unnoticed and told them to continue to play their role with poise and do it with distinction. She reminded them that the biblical guide line is still applicable, “A soft answer turned away wrath but grievous words stores up anger.” Shine like beacons she told them and give only their best – wear their uniform with pride and provide quality service with professionalism.