Dexter Layne can say that he went out of the Old Year and entered the New Year on a wave of luck.
The Digicel customer, who joined the network as recently as August 2020, was the winner of a Samsung 55” Smart Television, the grand prize in Digicel’s ‘Shake It & Win’ Christmas Text-to-Win Promotion.
Layne, like thousands of other Digicel customers, had a chance to win the TV by simply texting the word “SHAKE” to short code 6789. The cost of each text was EC$1.
The promotion ran for a period of one month, with draw date being December 31, 2020.
The lucky winner’s number was generated using an online application that showed he would have participated the most times during the promotional period.
In addition to enjoying his Samsung TV with crystal display, Layne would now be able to watch his favourite movies and series from the Digicel PlayGo App, by using the ‘cast’ feature on his new Samsung TV.
The “Shake it & Win” text promotion was a consumer-focused, life-made-easy promotion, geared primarily towards rewarding users of the brand, a Digicel release said.