Hairoun soft drinks as they are commonly known have long been Vincentian favorites, bringing a refreshing taste of the Caribbean to every gathering. Now, St. Vincent Brewery Ltd. (SVBL) is thrilled to introduce an exciting transformation with three fresh features: reimagined innovative names, a sleek new design, and—for the first time—a full nutritional panel, providing transparency for today’s consumers value. With these updates, the St. Vincent Brewery Limited’s beloved soft drinks are ready to delight both loyal fans and new audiences.
“Our new visual identity reflects our commitment to quality and celebrates the flavors of St. Vincent and the Grenadines,” said Mr. Lamont Medica Commercial Manager at St. Vincent Brewery Ltd. “We wanted to bring our Carbonated Soft Drinks to life in a way that resonates with everyone who loves these refreshing drinks, from our local fans to consumers worldwide.”
Driven by consumer insights and feedback, SVBL’s Commercial team conceptualized Island Flavours and Island Mixers as a cohesive pair. Now branded as Island Chill and Island Mix, these titles capture the essence of the Caribbean: Island Chill includes classics like Kola Champagne, Mauby, and Bitter Lemon, —perfect for fans seeking pure refreshment—while Island Mix which includes Ginger Ale, Soda Water, and Indian Quinine Tonic brings enjoyment for those who appreciate them on their own but also love mixing it up with their favorite spirits.
Ms. Shafia London, Country Manager at the St. Vincent Brewery Limited also shared that “today’s health-conscious consumers want transparency, so we are proud to provide clear, easy-to-read nutritional labels on every bottle. Each bottle highlights sugar content, calories, and potential allergens, empowering consumers to make informed choices while enjoying the same great flavors they know and love”.
Ms. London acknowledged that she was approached about one year ago by Chief Health promotions officer, Ms. Shanika John, about the absence of a nutritional label. This spurred a discussion and subsequent action to close this critical but overlooked label requirement gap. The company quickly made the changes to adhere to the standards of nutrition labels so they can help consumers make informed choices about the soft drink line.
The updated design also embraces simplicity and style. Each label is color-coded, honoring elements from previous designs while adding a fresh, modern twist that appeals to contemporary tastes across local, regional, and international markets.
As we launch this exciting transformation, we are thrilled to debut Island Mix Ginger Ale, Island Chill Bitter Lemon and Island Chill Kola Champagne in their new look. Discover the same refreshing flavors with a stylish, transparent approach—distinctly Vincentian, proudly crafted for all!
