Kingstown, St. Vincent & the Grenadines – St. Vincent Brewery Limited (SVBL), the proud producer
of some of the nation’s most beloved beverages, is celebrating 40 years of brewing excellence
with a month-long slate of engaging, community-rooted events. Themed “Brewed with Passion,
Built on Legacy – 40 Years and Counting,” the Ruby Anniversary recognizes SVBL’s lasting impact
on Vincentian culture, its tradition of quality, and its spirit of innovation.
From Hairoun and Vita Malt to Guinness and Hairoun soft drinks SVBL has delivered the brands
Vincentians love and trust. Now, as the Brewery turns 40, the celebration isn’t just about the past
— it’s about honoring the people who made it possible and building excitement for what comes
next.
The celebration will kick off on Sunday, May 18th, with a thanksgiving church service and brunch
— a moment of gratitude shared among staff, partners, and community friends to reflect on four
decades of stories, partnerships, and progress.
“For 40 years, we have been more than a Brewery — we’ve been a part of the Vincentian story,”
said Country Manager Shafia London. “This milestone is about people. It’s about community, pride,
and that unshakable Vincy spirit. We honor our history and raise our glasses to what’s next.”
Hairoun Ruby Label: Your Name. Your Beer.
Tuesday, May 20th, SVBL will unveil a special Ruby Anniversary edition of its flagship Hairoun
beer, adorned with the names of real Vincentians. Each bottle is a tribute to some of the people
who have supported the Brewery for four decades. Whether you find your name or a friend’s, it’s
a moment to snap, share, and celebrate. Vincentians are encouraged to post their finds using the
hashtags and tag @stvincentbreweryltd and @hairounbeersvg. It’s not just a drink — it’s us saying
Thank You on the label.
Spreading the Joy: Customer Week & Community Outreach
Beginning Monday, May 19th, SVBL will continue to express gratitude to loyal customers with the
distribution of commemorative gift bags at select outlets. The Brewery’s dedicated team will also
proudly wear custom anniversary shirts, adding color and celebration to interactions with the
public.
On Wednesday, May 21st, SVBL’s commitment to giving back will be on full display during a
heartwarming visit to the Lewis Punnett Home. Residents will be treated to musical entertainment,
personal interactions with staff, and thoughtfully prepared gift baskets. The home will also receive
essential hygiene and cleaning supplies — a testament to the Brewery’s ongoing support for
community care institutions.
What’s Next: A Bold Reveal & Afternoon of Thanks
Thursday, May 22nd will mark a major moment in the anniversary calendar with the formal 40th
anniversary ceremony, featuring remarks from Prime Minister Dr. Hon. Ralph E. Gonsalves. The
event will culminate in the grand unveiling of what’s next for SVBL — a bold, exciting new product
that signals the Brewery’s forward-thinking approach to the next era of brewing.
Immediately after, the Brewery opens its gates to the public for a vibrant Customer Appreciation
Afternoon from 12:00 p.m. to 5:00 p.m. Complete with giveaways, and interactive games, the
afternoon is SVBL’s way of saying thank you to its supporters for their loyalty and love.
Staff Celebration: Island Bus Crawl
On Friday, May 23rd, SVBL turns the spotlight inward with a high-energy Staff Bus Crawl, taking
employees across the island in true celebratory style. It’s a toast to the people behind the scenes
— the hardworking team that has powered the Brewery’s success for 40 years.
Grand Ruby Anniversary Bash: Victoria Park
Saturday, May 24th will bring the island together for the Grand Ruby Anniversary Birthday Party
& Prize Giveaway at Victoria Park. Guests can expect thrilling live performances, nostalgic
reflections, and prize-packed excitement in a night designed to celebrate SVBL’s legacy and future
— in true Vincy style.
One-Day only :40th Anniversary Surprise
On Sunday, May 25th, SVBL invites the public to stay tuned for an exclusive limited-time birthday
surprise. This one-day event promises something special that fans won’t want to miss.
Continuing the Celebration
As the official events wrap up, SVBL will continue the festivities with Birthday Parties on Trade,
visiting its partners across the island to extend thanks and appreciation. These small but
meaningful gatherings recognize the role that retailers and distributors have played in the
Brewery’s continued growth.
Follow the celebrations on Instagram @stvincentbreweryltd and @hairounbeersvg. Tag your
Hairoun Ruby Edition bottles, share your stories, and celebrate 40 years of legacy with us.
