Kingstown, St. Vincent – On a bright and celebratory morning, St. Vincent Brewery Limited (SVBL) marked its 40th anniversary with more than just reflection—it unveiled the future. In a symbolic moment of progress and pride, Country Manager Shafia London, alongside members of the senior management team, introduced Hairoun NXT, the brewery’s newest innovation and a dynamic extension of the beloved Hairoun brand.
Cheers rang out as the first bottle of Hairoun NXT was ceremoniously passed to the next generation, symbolizing both the continuity and evolution of an iconic national product. More than a beer, Hairoun has become a cultural touchstone in St. Vincent and the Grenadines, present at celebrations, milestones, and everyday gatherings for four decades.
Hairoun NXT builds on that rich legacy with a bold, contemporary twist—crafted specifically for a generation that values both tradition and innovation. It was curated by Monique Bailey, SVBL’s female brewmaster, whose vision and expertise helped shape a brew that’s adventurous, modern, and unmistakably Vincentian.
“This is not a replacement—it’s a refreshing extension of the Hairoun family,” said Shafia London, emphasizing that the original Hairoun remains as iconic as ever. “Hairoun NXT captures the bold spirit of a new generation while still honoring the heritage that has made Hairoun a household name.”
Officially hitting supermarket shelves and shops nationwide in June, Hairoun NXT is more than just a new drink. It represents possibility, progress, and pride, offering a taste experience that celebrates where we’ve been—and where we’re going.
As SVBL steps into its next 40 years, this launch reaffirms its commitment to innovation rooted in tradition, crafting brews that speak to both loyal fans and the evolving tastes of a new generation.