Kingstown, St. Vincent and the Grenadines – Tiffani Browne has emerged as the winner of the Ministry of Tourism, Civil Aviation, Sustainable Development and Culture’s 2025 TikTok Challenge, launched in celebration of World Environment Day. The initiative formed part of the Ministry’s national awareness campaign under the theme “Pick Up, Pitch In, Protect Paradise”—a rallying call for Vincentians to take pride in their surroundings and become active stewards of the environment.
The TikTok Challenge, aimed primarily at young people, invited participants to create short, impactful videos that showcased everyday actions individuals and communities can take to preserve the natural beauty and health of the islands. From beach clean-ups to home gardening and recycling, the submissions reflected the growing environmental consciousness among the nation’s youth.
Browne’s winning video stood out for its vibrant storytelling and clear message: that personal responsibility and collective effort are key to environmental protection. Using a mix of engaging visuals, voiceover narration, and an original concept, she effectively captured the essence of the campaign—emphasizing that everyone has a role to play in keeping St. Vincent and the Grenadines clean, green, and resilient.
As part of her prize, Tiffani will enjoy a day pass for two to the luxurious Sandals Resort. Her video will also be featured on the Ministry’s official social media channels, further promoting environmental awareness across the nation.
In a statement, the Ministry congratulated Tiffani and thanked all participants for their creativity and passion.
> “The response to the challenge was inspiring. We saw young Vincentians using their voices and platforms to push for real change. Tiffani’s submission captured the spirit of this year’s campaign beautifully,” the Ministry noted.
Officials are hopeful that this campaign will encourage sustained environmental action beyond World Environment Day. The Ministry is urging citizens to continue making environmentally responsible choices year-round—reminding everyone that protecting paradise begins with simple, everyday actions.
For more updates and to view Tiffani’s winning video, visit the Ministry’s social media pages or contact [email protected].
