The Carnival Development Corporation has embarked on a series of marketing &
promotional activities in Trinidad during the peak period of their Carnival celebrations
for 2024. Mr. Esworth ‘Ezzie’ Roberts, Marketing Coordinator and Mr. Rodney Small, President of the Youlou Pan Movement are the two main persons that are representing the CDC in this venture.
To kick start the campaign, an interview will be done on the ‘Breaking Dawn’ morning program on Friday 9 th February. Other interview would be done on various radio and television stations. A Vincymas booth would be in operation at the Brunch on
Soca event where Vincymas branded paraphernalia would be distributed and set up at the venue. This event will be hosted for the second time in Trinidad and is scheduled to take place on Sunday 11 th February in Chaguaramas.
The CDC would like to take this opportunity to extend gratitude to Hova’s Marketing team for allowing
us to promote the Vincymas brand at their event.
On Carnival Monday and Tuesday (February 12 th & 13 th ) a Vincymas branded Cabana will be erected outside Synergy Tv’s compound on Ariapita Avenue, in the area popularly known as the ‘Synergy Stage.’ LED Screens would also be in place
to promote Vincymas and interviews would be done and broadcasted live on their television station. Persons who visit the cabana would be given Vincymas paraphernalia, they’d be able to scan and use the Vincymas QR code which would
grant them access to Vincymas’ website, Facebook and Instagram pages.
Also,promotions for the ICC World Cup Cricket will be done since it would be taking place
in St. Vincent during the month of June and the aim is to get visitors to come and
stay over for Vincymas.
Other activities that would be done as part of the marketing & promotion campaign in
Trinidad are publications of an article each in the Guardian Newspaper, and on the
Loop TT news Vlog.
At the end of the marketing and promotion campaign in Trinidad two half hour
Vincymas sponsored carnival coverage videos would be released.
These would be published on One Caribbean News television station and on other networks
throughout the Caribbean region, USA, Canada and the UK. Roku and Apple TV are two international streaming platforms that were selected to air this coverage as well.
A new Vincymas television commercial was created and is currently on rotation on Synergy TV and this will soon be on rotation on local television stations in St. Vincent and the Grenadines.
Vincymas 2024 would commence on Friday 28 th June and culminate on Tuesday 9 th